All Websites Built

Deployed Project

Orlin AI

A deployed AI automation agency website for real estate lead capture, service discovery, checkout flow, and onboarding handoff.

Orlin AI website visual

Tech Stack

ReactEnterpriseFirebase
Shipped: 2026

Case Study

Build Notes

01

Project Overview

Orlin AI is a deployed website for an AI automation agency focused on real estate workflows. It presents automation services, explains the offer clearly, supports checkout-oriented flows, and moves users toward onboarding after purchase or inquiry.

02

Problem / Motivation

Real estate lead handling is time-sensitive. If a lead submits interest and the follow-up is late, the opportunity cools down quickly. The website needed to communicate automation value without becoming a generic AI landing page with too much confidence and too little system logic.

03

Architecture / System Design

The project uses a React frontend with dynamic routing for service pages, Firebase deployment, and checkout/onboarding flows wired around user intent. The site structure separates service discovery, conversion actions, and post-purchase handoff so the user journey stays understandable.

The AI positioning is grounded around lead qualification and automation workflows rather than vague AI magic. Frontend routing and state flow were important because checkout and onboarding cannot behave like disconnected pages.

04

Key Features

The site is built around conversion clarity and operational handoff.

  • Dynamic service routing for multiple agency offers.
  • Real estate automation messaging tied to lead workflows.
  • Checkout-oriented user flow.
  • Post-purchase onboarding handoff.
  • Responsive custom UI with clear service hierarchy.

05

Technical Challenges

The main challenge was keeping the journey coherent across many service pages and checkout states. When routing gets too loose, users land somewhere, click something, and the system forgets what they were trying to buy. That is not premium; that is confusion with gradients.

06

Solutions / Engineering Decisions

I structured the site around specific service routes and a clearer onboarding path. Firebase hosting was used for reliable deployment, and the frontend was organized to keep conversion actions close to the context that triggered them.

07

Outcome / Final State

The final site gives Orlin AI a live, focused web presence for explaining automation services, moving users through service discovery, and supporting a cleaner checkout-to-onboarding flow.

Visuals

Screenshots

Actual frames from the shipped product.

Orlin AI screenshot 1
Orlin AI screenshot 2
Orlin AI screenshot 3
Orlin AI screenshot 4

© 2026 Piyush Ratan. All Rights Reserved.